( FlynnTix in one case, which just so happens to be our client.) Links go to individual TicketMaster URLs, two of which redirect to other ticket purchasing sites.
TicketMaster - Lists 3 upcoming venues for the comedian, with dates.That's half of the results on page 1! But I should point out that they aren't all displaying structured data in the same way:Įxamining Structured Data in Note that Google seems to be recognizing that 5 of the 10 'Gabriel Iglesias' search results shown on page 1 appear to be using rich snippets/schema mark-up/structured data of some kind.
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Of course, not everyone has figured out how to use rich snippets on their site to better feed this data out to Google for display in search results pages, but clearly many have. have this information in their databases. Let's go back and take a look at the screenshot I took of those results at the time, this time with a handful of numbered items I'll explain momentarily:Īs I mentioned, Google seems to be pulling event data from multiple sources and it's clear that a lot of ticket brokers, etc. This Gabriel Iglesias "upcoming event" item in the Knowledge Graph on the "Burlington VT" search was no different. Upcoming Event Data in Google's Knowledge GraphĪgain, the Knowledge Graph helps you drill down to more specific things you might be looking for, so when you click anything in it, you're usually directed to more specific results pages. Here's a screenshot of the Knowledge Graph portion of the search results page for "burlington vt" shown at the time: A couple of weeks back when I simply searched for "burlington vt", one of the "upcoming events" was Gabriel Iglesias at the Flynn (9/27). Today, I'd like to explore at least the basics of "rich snippets" a little further. Basically Google couldn’t rely on a single database to supply all, up-to-date event info so they appear to be using websites that are marked up with rich snippets like, /events,, ,, etc. I do however see that most of those search results pages appear to be displaying structured data (a.k.a rich snippets, a.k.a schema markup) from a variety of other event sites. As always, following any of these links simply takes you to drilled down search results pages, which doesn’t make it easy to figure out where Google pulls that data from. Note that in Burlington’s Knowledge Graph section, Google includes a scrollable “Upcoming Events” section and a “Points of Interest” section. Last week I showed you a few examples of the Google Knowledge Graph and Carousel in action, and as part of that post I touched briefly on "rich snippets" when pointing out where Google was pulling data from to display in the the "Upcoming Events" section in the Knowledge Graph.
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